Bio
In summary, the Blu’s Boba brand is tailor-made to meet the needs of our target audience: Young professional women working in a high-pressure office environment (Ms. Sweettooth).
Primarily, young professional women need a regular quick escape from the stresses of their jobs and Blu’s Boba provides a quick respite with warm friendly male service, ice-cool air conditioning, and quality beverage at an affordable price.
The brand is constructed with intent to encourage customers to develop a habit to drink our beverages everyday as an Escape from the Office.