Texas Chicken™ is raising the bar on the chicken quick-service restaurant (QSR) experience in Phnom Penh, Cambodia, with its signature menu, latest restaurant image designs, and competitive new global positioning. 

Despite being a well-established 68 years old Chicken QSR brand originating from Texas, USA, Texas Chicken™ has also reinvented itself over the years based on rigorous consumer insights collected from thousands of QSR guests throughout Asia, the Middle East, and the Americas – and reflects a contemporary mindset for the legendary brand that is dynamic, engaging, and deeply connected to the Texas heritage for which the brand is known worldwide. Almost every possible consumer touchpoint has been re-imagined as part of the Texas Chicken™ brand expression and highlights key strengths such as quality, bold innovation, and a modern, edgy attitude as the brand continues to grow and expand in the global markets. 

The exclusive franchise agreement with TH F&B Co.,Ltd, will leverage TH F&B’s existing infrastructure throughout the country, as well as the company’s operations expertise from its management of over 10 global F&B brands in Cambodia. 

 
“We’re very excited about the launch of Texas Chicken™ in Cambodia, with the first restaurant opening soon in the middle of Phnom Penh’s heart.” said Mr. Norm Hav, CEO of TH F&B Co.,Ltd “We have always felt that Texas Chicken™ was a quality brand which will connect with and engage our Cambodian guests in a whole new way that gives them a better understanding of what makes Texas Chicken so crave-worthy.”

Southeast Asia to see New Expansion of Texas Chicken™ Bringing the flavorful, Legendary Taste of Texas to Cambodia in December 2020. 

For the upcoming opening of Texas Chicken Cambodia’s first restaurant, there will be many joyful activities and special promotions for guests. Please stay tuned for activity updates via our official Facebook Page: https://www.facebook.com/TexasChickenCambodia . 

See you soon at Texas Chicken Cambodia!